GAS PRICE HIKES BOOSTING MARKETING PROGRAM

DALLAS -- As the price of gasoline jumps to over $2 per gallon, companies that handle gas-related promotions for supermarkets would be expected to observe an uptick in interest from sponsoring manufacturers. At least one is reporting just that."We certainly have seen spikes in manufacturer participation from the beginning of the year since gas prices have risen," said Renee Rubin, marketing communications

DALLAS -- As the price of gasoline jumps to over $2 per gallon, companies that handle gas-related promotions for supermarkets would be expected to observe an uptick in interest from sponsoring manufacturers. At least one is reporting just that.

"We certainly have seen spikes in manufacturer participation from the beginning of the year since gas prices have risen," said Renee Rubin, marketing communications manager for Centego Marketing here, which has created Fuel Rewards programs nat

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