GAS PRICES SPARK RISE IN PROMOS TIED TO POS

Food retailers that sell gasoline are finding that soaring gas prices are causing more shoppers to take advantage of in-store, point-of-sale programs that discount purchases at the pump.Retailers interviewed by SN are also seeing higher redemption rates for discounts, which some shoppers are applying to greater quantities of gas."Although most cars only have a 15-gallon tank, customers are now redeeming

Food retailers that sell gasoline are finding that soaring gas prices are causing more shoppers to take advantage of in-store, point-of-sale programs that discount purchases at the pump.

Retailers interviewed by SN are also seeing higher redemption rates for discounts, which some shoppers are applying to greater quantities of gas.

"Although most cars only have a 15-gallon tank, customers are now redeeming a [single] reward on as many as 23 gallons of gas," said Tom Montgomery,

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