GELSON'S GREATER FOCUS ON ROSES LEADS TO GROWTH IN SALES

ENCINO, Calif. -- Everything seems to be coming up roses for Gelson's Markets' floral departments.After stepping up its commitment in that area three years ago, Gelson's here has watched its floral sales double in its newer and remodeled stores, said chain representatives.Since that time, the retailer has seen the department's importance in the store grow, to the point where floral sales are accounting

ENCINO, Calif. -- Everything seems to be coming up roses for Gelson's Markets' floral departments.

After stepping up its commitment in that area three years ago, Gelson's here has watched its floral sales double in its newer and remodeled stores, said chain representatives.

Since that time, the retailer has seen the department's importance in the store grow, to the point where floral sales are accounting for about 3% of total store sales, said Tom Schultz, a floral buyer for G

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