GELSON'S SPOILS CUSTOMERS TO RETAIN LOYALTY

LOS ANGELES -- Gelson's Markets tries to spoil customers to discourage them from shopping anywhere else, Donna Tyndall, vice president, grocery purchasing and advertising, said here."We try to give consumers what they want," she told the Food Industries Sales Managers Club. "They can go elsewhere to shop, but we spoil them so they won't like it anywhere else and will come back to us."Gelson's, based

LOS ANGELES -- Gelson's Markets tries to spoil customers to discourage them from shopping anywhere else, Donna Tyndall, vice president, grocery purchasing and advertising, said here.

"We try to give consumers what they want," she told the Food Industries Sales Managers Club. "They can go elsewhere to shop, but we spoil them so they won't like it anywhere else and will come back to us."

Gelson's, based in Encino, Calif., operates 17 Southern California stores under its own bann

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