GEMCON 1999

SAN ANTONIO -- In an effort to learn whether adult shoppers' purchasing habits change when their children are present, Furr's Supermarkets, Albuquerque, N.M., is conducting a frequent-shopper program for the children of its cardholders."The shopping patterns of the parents do change [when children are present]," said Jeanne Heithold, director of customer marketing at Furr's. "We are at the point now

SAN ANTONIO -- In an effort to learn whether adult shoppers' purchasing habits change when their children are present, Furr's Supermarkets, Albuquerque, N.M., is conducting a frequent-shopper program for the children of its cardholders.

"The shopping patterns of the parents do change [when children are present]," said Jeanne Heithold, director of customer marketing at Furr's. "We are at the point now where we're working on mining the data to determine just how much effect it has."

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