GEMCON 2005

LAS VEGAS -- Clemens Family Markets has experienced a 2% increase in same-store sales since converting to a weekly ad circular in September after following an every-other-week circular schedule for eight years."We're maintaining and gaining households," said Teresa Wetmore, director of marketing information, Clemens Family Markets, Kulpsville, Pa., which operates 25 stores in the Philadelphia area.Analysis

LAS VEGAS -- Clemens Family Markets has experienced a 2% increase in same-store sales since converting to a weekly ad circular in September after following an every-other-week circular schedule for eight years.

"We're maintaining and gaining households," said Teresa Wetmore, director of marketing information, Clemens Family Markets, Kulpsville, Pa., which operates 25 stores in the Philadelphia area.

Analysis of loyalty card data led Clemens to make this change while also helpi

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