NEW ORLEANS -- The majority of future growth from frequent-shopper efforts will come from improving marketing to existing customers rather than adding new participants, according to Jane Perrin, managing director, global information services, at ACNielsen. Perrin presented the findings of Nielsen's fourth annual frequent shopper survey here at last week's GEMCON Conference. She spoke with SN last week shortly before the meeting. Nielsen is based in Schaumberg, Ill.
Perrin noted that s