GENDER MARKETING PRESENTS A NEW PARADIGM

"I am woman hear me roar, in numbers too big to ignore" -- Helen ReddyThe 1972 lyrics are classic. Putting aside any feminist overtones, when it comes to over three quarters of today's grocery shoppers -- all women -- we must ask how well are they being served and recognized by today's supermarket operators? As we know too well, food retailing has been and still is a highly male-dominated business

"I am woman hear me roar, in numbers too big to ignore" -- Helen Reddy

The 1972 lyrics are classic. Putting aside any feminist overtones, when it comes to over three quarters of today's grocery shoppers -- all women -- we must ask how well are they being served and recognized by today's supermarket operators? As we know too well, food retailing has been and still is a highly male-dominated business even though there are efforts to bring more women into the upper-management fold.

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