Lukewarm. That's how best to describe the initial retail reception of the news that General Mills is reducing prices and cutting promotional spending on its most popular cold cereals.
Grocers contacted by SN agreed that lower prices will be well received by consumers. But some said they are concerned that General Mills' decision to cut promotions such as couponing could weaken their ability to lure some shoppers into the cereal aisle -- and even into the store. General Mills, however,