GENERAL MILLS, NESTLE JOIN 'HUNCHBACK' PUSH

BURBANK, Calif. -- Walt Disney Home Video here has enlisted cross-promotional support from General Mills, Nestle, Hasbro and McDonald's for the March 4 sell-through release of "The Hunchback of Notre Dame."Cumulative savings to consumers from these tie-ins amount to $20 on the title, which carries a suggested retail price of $26.99. Additionally, the studio is offering a $2 instantly redeemable coupon

BURBANK, Calif. -- Walt Disney Home Video here has enlisted cross-promotional support from General Mills, Nestle, Hasbro and McDonald's for the March 4 sell-through release of "The Hunchback of Notre Dame."

Cumulative savings to consumers from these tie-ins amount to $20 on the title, which carries a suggested retail price of $26.99. Additionally, the studio is offering a $2 instantly redeemable coupon good on four titles in Disney's "Fantastic Adventure Series" line: "20,000 Leagues

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