GENERAL MILLS REALIGNS FOR 'PERSONALIZED' SALES

MINNEAPOLIS -- General Mills here has revamped its sales organization structure to better tailor its approach to individual retail accounts.Under what the company is calling its "personalized sales structure," sales, customer service and distribution are being integrated into teams devoted to individual accounts.General Mills spokeswoman Pam Becker confirmed that the field sales force is presently

MINNEAPOLIS -- General Mills here has revamped its sales organization structure to better tailor its approach to individual retail accounts.

Under what the company is calling its "personalized sales structure," sales, customer service and distribution are being integrated into teams devoted to individual accounts.

General Mills spokeswoman Pam Becker confirmed that the field sales force is presently discussing the new approach with its accounts in field presentations. She said

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