GENERATION X: MARKETING STRATEGIES FOR CHANGE

LAKE BUENA VISTA, Fla. -- The times are a changin' for marketers and employers coming into contact with Generation X.Many retailers and manufacturers have misunderstood or stereotyped the generation of Americans born between 1963 and 1977, according to speakers at the Food Marketing Institute Midwinter Executive Conference here late last month. The product choices and career philosophies of Generation

LAKE BUENA VISTA, Fla. -- The times are a changin' for marketers and employers coming into contact with Generation X.

Many retailers and manufacturers have misunderstood or stereotyped the generation of Americans born between 1963 and 1977, according to speakers at the Food Marketing Institute Midwinter Executive Conference here late last month. The product choices and career philosophies of Generation X aren't the same as those of the baby boomers that preceded them. But understandin

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