GENERATION Y: NO SLACKERS AS SNACKERS

ALEXANDRIA, Va. -- With their love for snacks, their propensity to spend money and their teeming numbers, Generation Y is the single largest marketing age group out there, say consultants with Promar International, a market-driven consultancy here.Snacking is a way of life for Gen Y, born from roughly 1980 to 1995, and this group has decades more marketing potential ahead of them than the baby boomers,

ALEXANDRIA, Va. -- With their love for snacks, their propensity to spend money and their teeming numbers, Generation Y is the single largest marketing age group out there, say consultants with Promar International, a market-driven consultancy here.

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