GENUARDI'S BETS ON WEB SITE TO TIGHTEN LINKS WITH CUSTOMERS

NORRISTOWN, Pa. -- Genuardi's Family Markets here is improving its customer relationships through the launch of an interactive web site featuring live cooking classes, and soon will offer interactive chat sessions and ordering options."We entered into this new medium to help us get a better connection with our customers," said Alan Tempest, director of marketing for Genuardi's. "Using the Internet

NORRISTOWN, Pa. -- Genuardi's Family Markets here is improving its customer relationships through the launch of an interactive web site featuring live cooking classes, and soon will offer interactive chat sessions and ordering options.

"We entered into this new medium to help us get a better connection with our customers," said Alan Tempest, director of marketing for Genuardi's. "Using the Internet is becoming a way of life for people. We feel that eventually this will be an extensive

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