GENUARDI'S GEARS UP TO DRIVE VOLUME WITH TRUCKLOAD SALE

NORRISTOWN, Pa. -- Buying something off the back of a truck has taken on a whole new meaning at Genuardi's Family Markets here.In its new Langhorne, Pa., store, Genuardi's is using a hand-painted mural showing the rear of a tractor trailer as the backdrop for a display showcasing unadvertised "truckload sale" Center Store items.The idea for the display was created by Dave Weidner, director of grocery

NORRISTOWN, Pa. -- Buying something off the back of a truck has taken on a whole new meaning at Genuardi's Family Markets here.

In its new Langhorne, Pa., store, Genuardi's is using a hand-painted mural showing the rear of a tractor trailer as the backdrop for a display showcasing unadvertised "truckload sale" Center Store items.

The idea for the display was created by Dave Weidner, director of grocery operations, as a better way to use the biggest endcap in the store, which h

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