GENUARDI'S LAUNCHES NEW PRIVATE-LABEL CALLING CARDS

NORRISTOWN, Penn. -- Genuardi's Family Markets has introduced a new private-label prepaid phone card in its 33 stores located in Pennsylvania, Delaware and New Jersey.The calling cards, supplied by Cable & Wireless of Vienna, Va., became available in mid-May, said Bill Marano, category manager. The cards, activated at the cash register, are being merchandised at various in-store locations: on front-end

NORRISTOWN, Penn. -- Genuardi's Family Markets has introduced a new private-label prepaid phone card in its 33 stores located in Pennsylvania, Delaware and New Jersey.

The calling cards, supplied by Cable & Wireless of Vienna, Va., became available in mid-May, said Bill Marano, category manager. The cards, activated at the cash register, are being merchandised at various in-store locations: on front-end magazine fixtures, clip stripped in floral and video departments, on acrylic s

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