GENUARDI'S MUFFIN LINE ON THE RISE, THANKS TO AD

NORRISTOWN, Pa. -- Genuardi's Family Markets here is having a jumbo sales success with a line of new, larger muffins featured in its first-ever full-page bakery "image" ad.The full-color ad, which ran in a Philadelphia daily newspaper, shows close-ups of giant, fluffy-looking whole muffins and also displays one cut in half.The promotion marked the first time Genuardi's bakery department has run such

NORRISTOWN, Pa. -- Genuardi's Family Markets here is having a jumbo sales success with a line of new, larger muffins featured in its first-ever full-page bakery "image" ad.

The full-color ad, which ran in a Philadelphia daily newspaper, shows close-ups of giant, fluffy-looking whole muffins and also displays one cut in half.

The promotion marked the first time Genuardi's bakery department has run such an ad devoted to just the one product, said chain officials.

"This i

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