GENUARDI'S OFFERS QUADRUPLE COUPONS

NORRISTOWN, Pa. -- Genuardi's Family Markets here has taken couponing to new heights -- offering to quadruple manufacturer coupons of 25 cents or less. ld SN the offer to quadruple coupons was limited to three days last week -- Sunday, Monday and Tuesday -- and was designed to exceed the offers of its competitors, some of which were featuring triple-coupon offers in their ads.One industry observer

NORRISTOWN, Pa. -- Genuardi's Family Markets here has taken couponing to new heights -- offering to quadruple manufacturer coupons of 25 cents or less.

ld SN the offer to quadruple coupons was limited to three days last week -- Sunday, Monday and Tuesday -- and was designed to exceed the offers of its competitors, some of which were featuring triple-coupon offers in their ads.

One industry observer told SN the quadruple coupon offer may have been part of an effort by Genuardi'

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