GENUARDI'S REVIVES LABEL; PORK, CHICKEN SALES BEEF UP

NORRISTOWN, Pa. -- Executives at Genuardi's Family Markets here say the chain's resurrection of a venerable old meat-department brand is meeting with success.The chain began to relaunch the exclusive Up Country meat label several months ago in the fresh-pork category, and the label is currently being applied as well to chicken and spiral-cut ham. Genuardi's is positioning the Up Country brand as premium

NORRISTOWN, Pa. -- Executives at Genuardi's Family Markets here say the chain's resurrection of a venerable old meat-department brand is meeting with success.

The chain began to relaunch the exclusive Up Country meat label several months ago in the fresh-pork category, and the label is currently being applied as well to chicken and spiral-cut ham. Genuardi's is positioning the Up Country brand as premium quality and has been extensively advertising the name in its circulars.

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