NORRISTOWN, Pa. -- Genuardi Super Markets here put the squeeze on candy and enhanced the category's selection, with the hope of boosting sales.
"What we basically did was tighten up the [gondola] section and increase our peg variety by 20 to 24 items," explained Jack Mahon, grocery buyer-merchandiser for the 23-store chain.
Often when retailers add pegs, they reduce the number of shelves devoted to lay-down products. But not Genuardi. Indeed, during the revamp the 16 feet devo