NEW YORK -- For Georgia-Pacific, the changing structure of the $2.8 billion bathroom tissue category has made close working ties with the retail trade a competitive necessity.
GEORGIA-PACIFIC: TRADE HELP IS KEY
NEW YORK -- For Georgia-Pacific, the changing structure of the $2.8 billion bathroom tissue category has made close working ties with the retail trade a competitive necessity."In what is basically a commodity industry, trade support is critical, because features and displays must generate the sizable incremental sales needed by all of us," said Thomas Shufelt, director of marketing at the consumer
