GEORGIA-PACIFIC USES STAR POWER TO AID BRANDS

ATLANTA -- Georgia-Pacific Corp. here is broadening its use of celebrity spokesmen and women to improve the reach and awareness of its brands.The company has connected its Angel Soft bath tissue brand to TV personality Kelly Ripa, and has intensified its relationships between Sparkle paper towels and country music artist Lee Ann Womack, and Brawny paper towels and NASCAR driver Richard Petty. At the

ATLANTA -- Georgia-Pacific Corp. here is broadening its use of celebrity spokesmen and women to improve the reach and awareness of its brands.

The company has connected its Angel Soft bath tissue brand to TV personality Kelly Ripa, and has intensified its relationships between Sparkle paper towels and country music artist Lee Ann Womack, and Brawny paper towels and NASCAR driver Richard Petty. At the same time, it just inked a three-year contract between Major League Soccer and three

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