GERLAND'S CARD PROGRAM DEALS ACES

HOUSTON -- At Gerland's Food Fair, a customer card is about far more than everyday discounts.Gerland's Customer Advantage program is multi-faceted loyalty, making use of frequent shopper points, in-store promotions, direct mail, cash register receipts, a Web site, interactive kiosks and fuel stations, said Kevin Doris, president and chief executive officer. "We try to constantly reinforce to the consumer

HOUSTON -- At Gerland's Food Fair, a customer card is about far more than everyday discounts.

Gerland's Customer Advantage program is multi-faceted loyalty, making use of frequent shopper points, in-store promotions, direct mail, cash register receipts, a Web site, interactive kiosks and fuel stations, said Kevin Doris, president and chief executive officer. "We try to constantly reinforce to the consumer that there is a tremendous benefit in using the card, and the end result is

Register to view the full article

test - Advanced Registered User

Already a member? .