GERLAND'S ROLLING OUT FREQUENT SHOPPER ANALYSIS SOFTWARE

CHICAGO -- Gerland's Food Fair, a 20-store Houston chain, is rolling out software that analyzes frequent shopper club members' performance in much the same manner as category management systems are used to evaluate and drive product profitability."You hear a lot about item category management today and our next step is to go to customer category management," said Kevin Doris, chief operating officer

CHICAGO -- Gerland's Food Fair, a 20-store Houston chain, is rolling out software that analyzes frequent shopper club members' performance in much the same manner as category management systems are used to evaluate and drive product profitability.

"You hear a lot about item category management today and our next step is to go to customer category management," said Kevin Doris, chief operating officer of Gerland's.

He outlined how the chain uses data generated by its "Customer

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