GET CONSUMER TO BITE, SEAFOOD EXPERTS URGE

ORLANDO, Fla. -- Supermarkets have to convince customers that the seafood case is home to some simple, reliable alternatives for the center of the plate -- and not unfamiliar territory.That was one of the important messages to arise in a wide-ranging discussion of the seafood marketing challenge at retail, offered by a consultant and an analyst of the retail seafood trade at the Food Marketing Institute

ORLANDO, Fla. -- Supermarkets have to convince customers that the seafood case is home to some simple, reliable alternatives for the center of the plate -- and not unfamiliar territory.

That was one of the important messages to arise in a wide-ranging discussion of the seafood marketing challenge at retail, offered by a consultant and an analyst of the retail seafood trade at the Food Marketing Institute seafood conference here.

The two speakers -- Pat Shanahan, an industry co

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TAGS: Seafood