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RESTON, Va. -- The trickle-down theory of Efficient Consumer Response -- the idea that practical knowledge would migrate from large-company innovators to smaller operators -- isn't working, according to Thomas K. Zaucha, president and chief executive officer of the National Grocers Association here.As a result, Zaucha said, the NGA plans to roll out a new communication strategy intended to make sure

RESTON, Va. -- The trickle-down theory of Efficient Consumer Response -- the idea that practical knowledge would migrate from large-company innovators to smaller operators -- isn't working, according to Thomas K. Zaucha, president and chief executive officer of the National Grocers Association here.

As a result, Zaucha said, the NGA plans to roll out a new communication strategy intended to make sure the techniques of efficiency are reaching independents. Zaucha was interviewed by SN

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