GETTING CLOSER WITH CRM

Just as supermarkets manage each category in their stores, progressive retailers are managing customer purchase history to target promotions and product mix in their stores.By using customer relationship management technology, the retailers are rewarding their best customers, while at the same time using frequent-shopper data to build their businesses and meet competition.For example, instead of simply

Just as supermarkets manage each category in their stores, progressive retailers are managing customer purchase history to target promotions and product mix in their stores.

By using customer relationship management technology, the retailers are rewarding their best customers, while at the same time using frequent-shopper data to build their businesses and meet competition.

For example, instead of simply mailing its monthly newsletter to all cardholders, Covington, Ky.-based R

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