GETTING DOWN TO SPECIFICS

HOUSTON -- Randalls two-year-old beer category-management program has paid off in higher profits, according to Peter Kemp, senior category manager for grocery.o."The retailer's program manages categories throughout the chain's 125 stores, including the 89 locations that are allowed to sell beer under local laws."Our program analyzes every department in the store, and can break any category down to

HOUSTON -- Randalls two-year-old beer category-management program has paid off in higher profits, according to Peter Kemp, senior category manager for grocery.

o."

The retailer's program manages categories throughout the chain's 125 stores, including the 89 locations that are allowed to sell beer under local laws.

"Our program analyzes every department in the store, and can break any category down to the Universal Product Code level," Kemp said. "Whether it's spices,

Register to view the full article

Already a member? .