GETTING INTO THE ECR CHALLENGE

ANAHEIM, Calif. -- Frozen food retailers and suppliers alike are chomping at the bit to garner their share of the huge savings promised by proponents of Efficient Consumer Response.However, the frozens department presents unique challenges that may limit how extensively ECR can be applied."We're heavily into ECR in our stores. But frozen food has some logistics problems," said a frozen food executive

ANAHEIM, Calif. -- Frozen food retailers and suppliers alike are chomping at the bit to garner their share of the huge savings promised by proponents of Efficient Consumer Response.

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