GETTING A FAIR TRIAL FOR SINGLE-USE CAMERAS

Encouraging trial use is the goal of one-time camera marketers who say they have just begun to scratch the surface in growing the category.According to Fuji, which makes the second most popular single-use cameras, only 25% of U.S. households have ever tried a single-use camera. Tom Shay, director of corporate communications at Fuji Photo Film USA, Elmsford, N.Y., pointed out that Fuji's research also

Encouraging trial use is the goal of one-time camera marketers who say they have just begun to scratch the surface in growing the category.

According to Fuji, which makes the second most popular single-use cameras, only 25% of U.S. households have ever tried a single-use camera. Tom Shay, director of corporate communications at Fuji Photo Film USA, Elmsford, N.Y., pointed out that Fuji's research also indicates that 50% of the photos taken with one-time cameras would otherwise never h

Register to view the full article

test - Advanced Registered User

Already a member? .