GETTING GLOSSY

Supermarkets are getting more flexible in their magazine placement as wholesalers and distributors offer more opportunities to expand retail programs, industry sources told SN.Store promotions, cross-merchandising and specialized reading centers are gaining clout while publishers look to retailers as a way to boost sales. Meanwhile, celebrity magazines are building interest in the overall category."If

Supermarkets are getting more flexible in their magazine placement as wholesalers and distributors offer more opportunities to expand retail programs, industry sources told SN.

Store promotions, cross-merchandising and specialized reading centers are gaining clout while publishers look to retailers as a way to boost sales. Meanwhile, celebrity magazines are building interest in the overall category.

"If you take magazines out of their normal spot and put up a special display s

Register to view the full article