GETTING IT TOGETHER COORDINATION OF MAJOR CROSS-PROMOTIONS IS BETTER, BUT MORE CAN BE DONE, ESPECIALLY WITH POP, RETAILERS SAY

Supermarkets and their suppliers are getting more adept at running cross-promotions with videos and packaged goods, but there is still room for improvement, said participants at SN's video roundtable. For example, there has been great improvement in the level of cooperation of studios and other product manufacturers in making presentations to retailers. "It's getting better all the time. Both now

Supermarkets and their suppliers are getting more adept at running cross-promotions with videos and packaged goods, but there is still room for improvement, said participants at SN's video roundtable. For example, there has been great improvement in the level of cooperation of studios and other product manufacturers in making presentations to retailers. "It's getting better all the time. Both now share equally in the involvement," said Clifford Feiock, video coordinator at Nash Finch Co.,

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