GETTING THE MESSAGE ACROSS

McLEAN, Va. -- Education is both a need and a trend in today's frozen food industry, according to Steven C. Anderson, president and chief executive officer of the American Frozen Food Institute here.There are government agencies in need of education on the effects of proposed rulings dealing with issues such as packaging and food safety. There are consumers who must be shown the benefits of frozen

McLEAN, Va. -- Education is both a need and a trend in today's frozen food industry, according to Steven C. Anderson, president and chief executive officer of the American Frozen Food Institute here.

There are government agencies in need of education on the effects of proposed rulings dealing with issues such as packaging and food safety. There are consumers who must be shown the benefits of frozen food. There's the frozen food industry itself, in need of learning Efficient Consumer R

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