GETTING PERSONAL

Once-discreet personal care products, ranging from feminine hygiene to adult incontinence to family planning, are showing up on supermarket shelves in eye-catching packaging with an important message: I'm not so taboo anymore. Personal care categories are growing, and while retailers once again have baby boomers to thank, the cash register speaks for itself. For instance, according to Information

Once-discreet personal care products, ranging from feminine hygiene to adult incontinence to family planning, are showing up on supermarket shelves in eye-catching packaging with an important message: I'm not so taboo anymore.

Personal care categories are growing, and while retailers once again have baby boomers to thank, the cash register speaks for itself.

For instance, according to Information Resources Inc., Chicago, the personal lubricants category in supermarkets, drug s

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