GETTING SHELF-CONTROL

Just a few years ago, manufacturers were the ones who did most, if not all, of the hiring of merchandising service organizations for retail shelf-management procedures such as replanograms and new item cut-ins. But now, there's greater involvement from retailers.While 78% of MSOs said manufacturers contract the work they do at retail, 22% said retailers are their clients, according to new industry

Just a few years ago, manufacturers were the ones who did most, if not all, of the hiring of merchandising service organizations for retail shelf-management procedures such as replanograms and new item cut-ins. But now, there's greater involvement from retailers.

While 78% of MSOs said manufacturers contract the work they do at retail, 22% said retailers are their clients, according to new industry indices from the National Association for Retail Merchandising Services, Plover, Wis.

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