GETTING SHOPPERS WHERE THEY LIVE

Once upon a time, retail marketing meant "merchandising" -- setting an attractive shelf, promoting special offerings in newspapers and sampling in the aisles. The antidotes to stiffening competition were increasing selection and lowering prices.Many food industry executives now believe that yesterday's approach isn't good enough anymore.Delivery and takeout options are proliferating. Nonfood retailers

Once upon a time, retail marketing meant "merchandising" -- setting an attractive shelf, promoting special offerings in newspapers and sampling in the aisles. The antidotes to stiffening competition were increasing selection and lowering prices.

Many food industry executives now believe that yesterday's approach isn't good enough anymore.

Delivery and takeout options are proliferating. Nonfood retailers are discovering the attraction of selling groceries. Shoppers are increa

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