GETTING SMART ABOUT ECR EXECUTION

CANCUN, Mexico -- The Efficient Consumer Response initiative confers upon retailers a special responsibility to differentiate between vendors who are offering ECR-related value-added services and those who are not, according to John A. Haedicke, vice president of activity-based management, Kraft General Foods, Northfield, Ill. And, he said, ECR also sets up a conflict of goals between manufacturers

CANCUN, Mexico -- The Efficient Consumer Response initiative confers upon retailers a special responsibility to differentiate between vendors who are offering ECR-related value-added services and those who are not, according to John A. Haedicke, vice president of activity-based management, Kraft General Foods, Northfield, Ill. And, he said, ECR also sets up a conflict of goals between manufacturers and retailers, but one that may be ameliorated through partnering.

Haedicke, who co-cha

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