In its study on efficient product assortment, the General Merchandise Distributors Council's Educational Foundation analyzed analgesics and hair care using a five-step process called "Smart Assortment."
nventory investment was up 3%. Hair care enjoyed even greater increases, with sales per SKU up 17%, sales per foot up 16%, profit per foot up 15% and ROII, up 15%.
Here is how the process works:
1.It defines consumer purchase decisions within the category. It was foun