GETTING THE STRAIGHT DOPE

Accurate scan data may just be the single most important element in the industry's quest to implement Efficient Consumer Response.In a wide range of ECR initiatives, from continuous replenishment to pay-for-performance promotions, progress may come only when point-of-sale scan data precisely reflect what consumers are purchasing at the front end.The industry has made major strides in improving the

Accurate scan data may just be the single most important element in the industry's quest to implement Efficient Consumer Response.

In a wide range of ECR initiatives, from continuous replenishment to pay-for-performance promotions, progress may come only when point-of-sale scan data precisely reflect what consumers are purchasing at the front end.

The industry has made major strides in improving the quality of POS scan data in recent years, retailers and other industry observe

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