GETTING TOUGH

Supermarkets fought back hard this year to protect their nonfood turf.They did it by being first to market with a new over-the-counter switch pain killer.In video, retailers took full advantage in merchandising an unprecedented number of popular theatrical family releases in the fourth quarter. Some were very aggressive, and did not sit back when they saw their competitors break street date on MCA/

Supermarkets fought back hard this year to protect their nonfood turf.They did it by being first to market with a new over-the-counter switch pain killer.

In video, retailers took full advantage in merchandising an unprecedented number of popular theatrical family releases in the fourth quarter. Some were very aggressive, and did not sit back when they saw their competitors break street date on MCA/ Universal's "Jurassic Park."

Video grew into a much bigger force at supermarke

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