GETTING WHAT CONSUMERS WANT

AVON, Mass. -- Consumers want to buy baby accessories at supermarkets. However, do supermarkets carry the items consumers want to buy?That's not often the case, according to executives with The First Years here. Supermarkets, they said, need to shake up their planograms more often by bringing in newer, higher-priced and more innovative items to get the most out of their baby accessory sales -- even

AVON, Mass. -- Consumers want to buy baby accessories at supermarkets. However, do supermarkets carry the items consumers want to buy?

That's not often the case, according to executives with The First Years here. Supermarkets, they said, need to shake up their planograms more often by bringing in newer, higher-priced and more innovative items to get the most out of their baby accessory sales -- even if it's only on a temporary, promotional basis.

"We did some proprietary resea

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