GIANT EAGLE LATEST TO GO EDLP ROUTE

PITTSBURGH -- Giant Eagle here last week cut prices permanently by an average of 7% on about 3,000 frequently purchased grocery, dairy and frozen items -- including private-label products -- across its 221 stores in western Pennsylvania, Ohio, West Virginia and Maryland, company spokesman Brian Frey told SN.Giant Eagle follows several other retailers in recent months that have adopted everyday-low-price

PITTSBURGH -- Giant Eagle here last week cut prices permanently by an average of 7% on about 3,000 frequently purchased grocery, dairy and frozen items -- including private-label products -- across its 221 stores in western Pennsylvania, Ohio, West Virginia and Maryland, company spokesman Brian Frey told SN.

Giant Eagle follows several other retailers in recent months that have adopted everyday-low-price strategies, or hybrids of EDLP and promotional pricing. EDLP appears to be gainin

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