PITTSBURGH -- Giant Eagle here is in the midst of a significant private-label expansion with the addition of three new lines that cater to specialty, natural/organic and value-oriented shoppers.
By year-end, the new brands -- Laurenti Mediterranean Specialty Foods, Nature's Basket and Valu Time -- will account for about 300 new products on Giant Eagle store shelves. Additional products will be added in 2005.
Both Nature's Basket and Laurenti are exclusive to Giant Eagle. Valu