GIANT EAGLE RINGS-IN OWN PHONE CARDS

PITTSBURGH -- Giant Eagle here kicked off its store-brand version of a prepaid telephone card with a 20% introductory discount.Launched in September, the Giant Eagle brand phone cards are merchandised at checkouts and courtesy booths. A 10-minute card is $10; a 30-minute card, $20, and a 110-minute card, $30. The $30 card has been the most popular, although sales of the new phone cards have been slow

PITTSBURGH -- Giant Eagle here kicked off its store-brand version of a prepaid telephone card with a 20% introductory discount.

Launched in September, the Giant Eagle brand phone cards are merchandised at checkouts and courtesy booths. A 10-minute card is $10; a 30-minute card, $20, and a 110-minute card, $30. The $30 card has been the most popular, although sales of the new phone cards have been slow in some areas, according to store-level sources who asked to remain anonymous. "We'v

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