GIANT EAGLE TIES RX TO FUEL DISCOUNT

PITTSBURGH -- Giant Eagle is heavily promoting a tie-in between its pharmacy department and its GetGo gas stations and convenience stores.In the Cleveland market only, the chain has linked pharmacy to its aggressive fuelperks! reward program with full-page ads in the daily newspaper offering $1 off per gallon with new or transferred prescriptions. The chain is also using radio and its weekly circulars.