GIANT ENDS DRUG-MARKETING PROGRAM

LANDOVER, Md. -- Following a customer backlash, Giant Food here has opted out of an agreement with a direct-marketing firm under which the retailer's pharmacies had shared prescription information.The negative customer reaction was sparked by a Feb. 15 Washington Post story about the firm, Elensys, Woburn, Mass., and how it works with drug companies and retailers, specifically Giant Food and Woonsocket,

LANDOVER, Md. -- Following a customer backlash, Giant Food here has opted out of an agreement with a direct-marketing firm under which the retailer's pharmacies had shared prescription information.

The negative customer reaction was sparked by a Feb. 15 Washington Post story about the firm, Elensys, Woburn, Mass., and how it works with drug companies and retailers, specifically Giant Food and Woonsocket, R.I.-based CVS Pharmacies, to encourage prescription refills.

"Right afte

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