GIANT EVENT PROMOTES OWN, NATIONAL BRANDS

LANDOVER, Md. -- Giant Food here recently used the Checkout Coupon program from Catalina Marketing to promote both its private-label products and national brands.In a Checkout Coupon event, which ran in mid-August, shoppers who purchased a specified national-brand product received a Checkout Coupon good toward the purchase of a related Giant Super G brand private-label product.The Checkout Coupon

LANDOVER, Md. -- Giant Food here recently used the Checkout Coupon program from Catalina Marketing to promote both its private-label products and national brands.

In a Checkout Coupon event, which ran in mid-August, shoppers who purchased a specified national-brand product received a Checkout Coupon good toward the purchase of a related Giant Super G brand private-label product.

The Checkout Coupon program has been very successful for Giant, according to Mark Roeder, public af

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