GIANT TO EXPAND SUCCESSFUL PHOTOCAKE PROGRAM

LANDOVER, Md. -- Giant Foods here has had such quick success with photo-image cakes in selected stores that it has quickly moved to expand the program. Sales of the cakes got very brisk this spring after Giant put the cakes in the spotlight with a full-page, full-color ad that ran in the Washington Post and other daily newspapers, said officials at the 176-unit Mid Atlantic-area chain."These cakes

LANDOVER, Md. -- Giant Foods here has had such quick success with photo-image cakes in selected stores that it has quickly moved to expand the program. Sales of the cakes got very brisk this spring after Giant put the cakes in the spotlight with a full-page, full-color ad that ran in the Washington Post and other daily newspapers, said officials at the 176-unit Mid Atlantic-area chain.

"These cakes have been tremendously successful, very popular, especially as we approached graduation

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