GIANT FOOD ADVERTISING CASTING A BIG LIGHT ON PERISHABLES

LANDOVER, Md. (FNS) -- Giant Food here is focusing its advertising efforts on its perishables departments. Full-page print advertising for the operator's Super G units showcases company employees and gives consumer tips on preparation and background on sourcing.al produce program is a fine example of the backyard garden, only on a larger scale."The ad continues to explain to consumers what direct-store

LANDOVER, Md. (FNS) -- Giant Food here is focusing its advertising efforts on its perishables departments. Full-page print advertising for the operator's Super G units showcases company employees and gives consumer tips on preparation and background on sourcing.

al produce program is a fine example of the backyard garden, only on a larger scale."

The ad continues to explain to consumers what direct-store delivery is: "Area farmers pick the produce in the morning and deliver

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