GIANT FOOD EVENT HEATS BEVERAGE VOLUME

LANDOVER, Md. -- Giant Food here took the heat from the summer air, put it in the beverage aisle and called it Beverage Bonanza.The promotion, which ran for one week last month, featured hot prices on over 30 beverage items, encompassing everything from bottled soda to fountain drinks and instant tea to frozen juice.When SN visited several Giant stores in the Washington area, the promotion was in

LANDOVER, Md. -- Giant Food here took the heat from the summer air, put it in the beverage aisle and called it Beverage Bonanza.

The promotion, which ran for one week last month, featured hot prices on over 30 beverage items, encompassing everything from bottled soda to fountain drinks and instant tea to frozen juice.

When SN visited several Giant stores in the Washington area, the promotion was in full swing, heavily merchandised in-store with displays, shelf tags, window sig

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